View the full editorial spread in high resolution PDF format.

Mike Troy from Progressive Grocer has written an editorial piece featuring FlexPost® which discusses how a massive shift in shopper behavior has transformed retailers’ parking lots into a highly influential path-to-purchase touchpoint.

Key Takeaways

  • A retailer’s parking lot is a place where first impressions are made and expectations of quality and store experience are set.
  • Retailers have entered a new optimization phase with regard to parking lots, including the addition of navigational aids and instructional signage to improve the increasingly common pickup experience.
  • It’s now customary for marketing, store design and operations to be involved in parking lot signage.

FlexPost Publix Supermarkets Installation

View the August 2020 edition of Progressive Grocer.

Visit the FlexPost® Grocery Retail webpage.

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