View the full editorial spread in high resolution PDF format.
Mike Troy from Progressive Grocer has written an editorial piece featuring FlexPost® which discusses how a massive shift in shopper behavior has transformed retailers’ parking lots into a highly influential path-to-purchase touchpoint.
Key Takeaways
- A retailer’s parking lot is a place where first impressions are made and expectations of quality and store experience are set.
- Retailers have entered a new optimization phase with regard to parking lots, including the addition of navigational aids and instructional signage to improve the increasingly common pickup experience.
- It’s now customary for marketing, store design and operations to be involved in parking lot signage.
View the digital version of the article on ProgressiveGrocer.com.
Visit the FlexPost® Grocery Retail webpage.
