Winsight Grocery Business has written an article featuring FlexPost: “Create a Seamless Experience for Curbside Pickup.”
Retail parking lots have always played an important role in shaping perceptions for the brand, but with curbside pickup, it has become even more important for grocery retailers to ensure they are making the right impression.
Online ordering with curbside pickup had already been gaining traction in the grocery industry before the pandemic, but consumers fully embraced the service during the pandemic. They appreciate the ability to order ahead and have their food placed in their trunk without setting foot outside their car.
The grocery pickup segment grew its share of online sales to 45% in 2021, up five percentage points versus 2020, according to the most recent Brick Meets Click/Mercatus Grocery Shopping Survey.
“Even before the pandemic started, pickup was preferred over delivery,” said David Bishop, partner at Brick Meets Click. “Then in April 2020, pickup took the top spot away from ship-to-home, and it’s kept that spot ever since.”
Although most grocery retailers used third-party delivery platforms when they began selling online, the U.S. is a pickup-dominant market, the report concluded.
The service has become so pervasive that consumers have come to expect a high level of execution when it comes to curbside pickup. Retailers that offer curbside pickup in a seamless and efficient manner can gain a competitive advantage.
Grocery retailers need to think of their curbside pickup in terms of the customer experience. Retail parking lots have always played an important role in shaping perceptions of the brand, but with curbside pickup, it has become even more important for grocery retailers to ensure they are making the right impression.
Read the Full Article on Winsight Grocery Business.
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